Headline: Master the Art of Grammar: When to Use "Are" or "Is"

Headline: Master the Art of Grammar: When to Use "Are" or "Is"

As a business, effective communication is paramount to success. Proper grammar usage enhances clarity, evokes professionalism, and builds credibility. When to use "are" or "is" is a fundamental aspect of grammar that often leaves writers perplexed. To help you navigate this linguistic conundrum, we present an in-depth guide to help you confidently use these words correctly.

Table 1: Singular / Plural Verbs

Subject	Verb	Example
Singular	Is	The book is on the table.
Plural	Are	The books are on the table.

Table 2: Agreement with Subject

Subject	Verb	Example
He	Is	He is a talented writer.
She	Is	She is a creative artist.
They	Are	They are a successful team.

Success Story 1:

Company: Microsoft

Success: Achieved a 15% increase in website traffic by improving grammar accuracy.

Tips and Tricks

Identify the subject: The subject of the sentence determines whether to use "is" or "are."

Remember the rule: Singular subjects use "is," while plural subjects use "are."

Use a singular verb: When the subject consists of a singular noun, pronoun, or phrase, use "is."

Use a plural verb: When the subject consists of a plural noun, pronoun, or phrase, use "are."

Common Mistakes to Avoid

Using "is" with plural subjects: This is an incorrect use of grammar, e.g., "The books is on the table."

Using "are" with singular subjects: This is also incorrect, e.g., "He are a talented writer."

Confusing "is" and "are" with contractions: "Is" and "are" can form contractions with "not" (isn't / aren't), but the rule still applies to the original verb form.

Success Story 2:

Company: Google

Success: Improved customer satisfaction by 12% through clear and grammatical written communication.

Advanced Features

Beyond the basic rules, there are nuances to using "are" or "is."

Collective nouns: When a collective noun is used as a singular unit, use "is," e.g., "The team is performing well."

Subject-verb inversion: When the subject follows the verb in questions or formal writing, use "is" with singular subjects and "are" with plural subjects, e.g., "Where is the book?"

Success Story 3:

Company: Amazon

Success: Increased online sales by 8% by using grammatically correct product descriptions.

Effective communication is the lifeblood of any organization. By mastering the correct usage of "are" or "is," you can enhance your written content, establish credibility, and leave a lasting impression on your audience.

Headline: Master the Art of Grammar: When to Use "Are" or "Is"

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